AI-First Search is Here: How to Adapt Your SEO Strategy Now

What is Google AI Mode? In today’s digital age, traditional search engines often fall short when it comes to answering complex, nuanced,, or long-tail questions. Whether you’re trying to research

4 new ways Google AI powers creativity

For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a

More opportunities for your business on Google Search

We already see more than 5 trillion searches on Google annually,1 and with AI, we’re continuing to expand the types of questions that people can ask. AI Overviews is one

Understanding Google’s AI Mode: What It Is, How It Works, and Why It Matters

Website Engagement Down? Google’s AI-Powered Search Might Be the Reason If you’ve recently noticed a dip in your website’s organic traffic, you’re not alone. Many site owners and marketers are

Maximize CTV Performance with Display & Video 360 and Disney

We’re launching a direct integration between Google’s Display & Video 360 and Disney’s Real-time Ad Exchange (DRAX). This will empower advertisers to reach relevant audiences across Disney’s properties at more

What Google’s Email Changes Really Mean for B2B

When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on

Google I/O 2024: An I/O for a new generation

Google is fully in our Gemini era. Before we get into it, I want to reflect on this moment we’re in. We’ve been investing in AI for more than a

Passkeys, Cross-Account Protection and new ways we’re protecting your accounts

Passwords are often at the core of today’s major cybersecurity issues, which is why we’ve continued to create new authentication technology over the years. In 2022, for World Password Day, we launched

New ways to search in 2024

We’re introducing two major updates to help you search any way, anywhere: Circle to Search and an AI-powered multisearch experience. For more than two decades, we’ve continuously redefined what a

Evolving Google Analytics for more insightful measurement

We have been preparing Google Analytics 4 for a future that is now here. Two years ago, we announced that Google Analytics 4 would be our solution of record. Since