How Google’s Latest AI-Powered Ads Features Help Marketers Drive Smarter ROI
Google Ads just announced powerful new AI features at DMEXCO 2025—including Gemini-powered Search campaigns, smarter Performance Max insights, and AI-driven creative tools. These updates are designed to help businesses of
AI-First Search is Here: How to Adapt Your SEO Strategy Now
What is Google AI Mode? In today’s digital age, traditional search engines often fall short when it comes to answering complex, nuanced,, or long-tail questions. Whether you’re trying to research
4 new ways Google AI powers creativity
For businesses looking to stand out, the constant need to create a variety of new and engaging visual assets can be overwhelming. The good news? Google AI has become a
More opportunities for your business on Google Search
We already see more than 5 trillion searches on Google annually,1 and with AI, we’re continuing to expand the types of questions that people can ask. AI Overviews is one
Understanding Google’s AI Mode: What It Is, How It Works, and Why It Matters
Website Engagement Down? Google’s AI-Powered Search Might Be the Reason If you’ve recently noticed a dip in your website’s organic traffic, you’re not alone. Many site owners and marketers are
Maximize CTV Performance with Display & Video 360 and Disney
We’re launching a direct integration between Google’s Display & Video 360 and Disney’s Real-time Ad Exchange (DRAX). This will empower advertisers to reach relevant audiences across Disney’s properties at more
What Google’s Email Changes Really Mean for B2B
When markets are turbulent, marketers can get desperate. And your inbox pays the price. Facing pressure to engage with any and all potential buyers, growing companies too often rely on
Google I/O 2024: An I/O for a new generation
Google is fully in our Gemini era. Before we get into it, I want to reflect on this moment we’re in. We’ve been investing in AI for more than a
Passkeys, Cross-Account Protection and new ways we’re protecting your accounts
Passwords are often at the core of today’s major cybersecurity issues, which is why we’ve continued to create new authentication technology over the years. In 2022, for World Password Day, we launched
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