Google analytics is total free tool offered by google for online conversion tracking. ViVi Innovatives helped one of our client kidomate.com who are selling kids furniture through online to configure and measure conversion. Before adding site to google analytics, configure google analytics tracking or google tag on your website. It helps to find who are your audiences and measure acquisitions, behaviors and conversions. If you are new to online world, first step would be adding you website to Google Analytics and index website using google search console. Our recommendation would be configure proper goal conversion and funnel. Google Analytics provides various dimension of data on how people reaching website, interest of audiences, which page user spend more time or less time, locations and mediums