Elementor has transformed the way websites are built on WordPress. While it wasn’t the first page builder, it has become the go-to choice for freelancers, agencies, and even large-scale web development companies.
So, why are so many web development companies choosing Elementor instead of other builders or fully custom programming? Let’s break it down.
What is Elementor in WordPress?
Elementor is a powerful WordPress plugin that allows you to design web pages and entire websites using a visual, drag-and-drop editor—no coding required. It replaces the default WordPress editor with a live, front-end builder, letting you see changes in real time while arranging sections, columns, and widgets such as text, images, buttons, and forms.
Why Elementor Succeeded When Other Page Builders Existed
When Elementor launched in 2016, the page builder market was already crowded with tools like WPBakery, Divi, and Beaver Builder. However, Elementor’s rise to the top can be attributed to a blend of product innovation, market strategy, and user experience.
Product and User Experience Advantages
- Fast, True Front-End Live Editing – Elementor allowed instant, real-time changes without switching between edit and preview modes, which sped up the workflow and reduced the learning curve.
- Clean, Consistent UI – A fixed, well-organized sidebar made it intuitive for both beginners and professionals, unlike cluttered older builders.
- Rich Styling Controls – From day one, Elementor offered pixel-perfect design control, global colors, typography settings, and spacing options—without relying heavily on extra plugins.
Strategic “Free-First” Model & Ecosystem Growth
- Generous Free Tier – A feature-rich free version attracted massive adoption compared to competitors’ limited trials or paid-only models.
- Community-Driven Expansion – The free-first approach led to a huge library of third-party extensions, tutorials, and community contributions.
Market Timing & Competitive Differentiation
- Filling the Gaps of Older Builders – WPBakery and others were slow to modernize and carried legacy issues, leaving room for a faster, modern alternative.
- Balanced Power & Simplicity – Elementor successfully appealed to both DIY users and professional developers.
📊 By 2025, Elementor commands 17.8% of the WordPress page builder market—well ahead of WPBakery’s 14.1%.
Why Web Development Companies Prefer Elementor Over Custom Programming
Agencies today need to deliver high-quality websites faster, cost-effectively, and with long-term maintainability. Elementor fits perfectly into this model.
Business & Economic Advantages
- Accelerated Delivery – With 300+ templates and full site kits, projects can be completed in days rather than weeks.
- Client Autonomy – Non-technical clients can easily update their site without calling the developer, reducing support load.
- Scalable Talent Pool – Millions of professionals know Elementor, making hiring easier.
- Higher Margins – Faster delivery + fewer support needs = better profitability.
When Custom Development Still Makes Sense
While Elementor is powerful, some projects still require custom coding:
- Complex Applications – Projects with heavy backend logic or real-time processing.
- Performance-Critical Systems – Sites needing extreme optimization.
- Unique Features – Proprietary systems that go beyond Elementor’s scope.
In such cases, many agencies adopt a hybrid approach—using Elementor for marketing pages while coding custom solutions for specialized features.
Performance & SEO: Addressing the Critics
Historically, page builders were criticized for slowing down websites. Elementor has taken steps to address this.
- Clean HTML Output – Improved code structure for better crawlability.
- Seamless SEO Plugin Integration – Works with Yoast, RankMath, and others.
- Mobile-First Design – Ensures sites pass Google’s mobile-first indexing requirements.
- Core Web Vitals Optimized – Features targeting CLS, LCP, and INP metrics.
How to Create a Website Quickly and Easily with Elementor AI?
Building a website used to mean juggling multiple tools—writing copy in one place, designing in another, and hunting for images somewhere else. It was a slow, stop-and-go process. Elementor AI changes that by becoming your all-in-one creative partner right inside the editor. Imagine crafting a headline in seconds, generating a perfectly matching image without leaving the page, or fixing a tricky CSS issue instantly. Whether it’s creating SEO-friendly copy, translating content, or producing functional code snippets, Elementor AI streamlines every step. No more switching between apps or waiting on inspiration—it’s all there, ready to go. This means you can move from idea to live, polished, responsive website in hours instead of days. It’s not just about speed; it’s about making the process effortless, so you can focus on creativity while Elementor AI handles the heavy lifting.
Free vs. Pro: Which to Choose?
- Free Version – Perfect for smaller websites, blogs, and basic business sites.
- Pro Version – Essential for agencies, e-commerce, and advanced functionality (dynamic content, WooCommerce builder, theme builder, etc.).
Why We at ViVi Innovatives Choose Elementor
At ViVi Innovatives, we’ve worked with multiple WordPress builders and custom-coded solutions. Elementor consistently offers the best balance of speed, design flexibility, client usability, and scalability.
Its ecosystem, combined with our in-house expertise, allows us to deliver visually stunning, high-performance websites that are easy for clients to manage. Whether it’s a corporate site, e-commerce platform, or a creative landing page, Elementor enables us to meet deadlines, optimize costs, and exceed client expectations—without compromising quality.
If you’re looking for a modern, conversion-focused WordPress website, our team at ViVi Innovatives is ready to bring your vision to life.