Efforts to influence WHAT and HOW people think of a brand
According to a recent study, a staggering 90% of consumers read online reviews before ever visiting your website. For instance, customers need to read an average of 10 reviews before they feel they can trust a local business. So, if your business has only 1 or 2 star reviews on Google, Yelp or Facebook, you risk losing 80% or more of their potential new business. That’s huge.


