We are looking for a creative and performance-driven Social Media Marketing Specialist to manage and grow our brand presence across digital platforms. The ideal candidate should have strong knowledge of social media strategy, content planning, paid advertising, and analytics.
You will be responsible for creating engaging content, running paid campaigns, increasing audience engagement, and generating quality leads through platforms like Instagram, Facebook, YouTube, and LinkedIn. If you are passionate about digital trends and performance marketing, we would love to hear from you.
Develop and execute social media strategies aligned with business goals
Create content calendars and plan monthly campaigns
Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Design engaging posts, reels, and short-form content
Run and optimize paid ad campaigns (Meta Ads, YouTube Ads, etc.)
Monitor engagement, reach, and conversion metrics
Generate leads through social media marketing
Collaborate with graphic designers and video editors
Track trends, competitor activities, and new platform features
Prepare performance reports and suggest improvements
Any Bachelor’s degree
Certification in Digital Marketing is mandatory (Google, Meta, HubSpot, or any recognized institute)
0–2 years of experience in Social Media Marketing (Freshers with certification and strong practical knowledge can apply)
Strong understanding of Instagram, Facebook, LinkedIn, and YouTube algorithms
Experience in running Meta Ads / Google Ads is an added advantage
Knowledge of content strategy, audience targeting, and lead generation
Basic knowledge of Canva or other creative tools is a plus
Ability to analyze campaign performance using insights and analytics tools
Good communication and copywriting skills
support@viviinnovatives.com