Position title

Social Media Marketing specialist

Description

We are looking for a creative and performance-driven Social Media Marketing Specialist to manage and grow our brand presence across digital platforms. The ideal candidate should have strong knowledge of social media strategy, content planning, paid advertising, and analytics.

You will be responsible for creating engaging content, running paid campaigns, increasing audience engagement, and generating quality leads through platforms like Instagram, Facebook, YouTube, and LinkedIn. If you are passionate about digital trends and performance marketing, we would love to hear from you.

Responsibilities

Develop and execute social media strategies aligned with business goals
Create content calendars and plan monthly campaigns
Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Design engaging posts, reels, and short-form content
Run and optimize paid ad campaigns (Meta Ads, YouTube Ads, etc.)
Monitor engagement, reach, and conversion metrics
Generate leads through social media marketing
Collaborate with graphic designers and video editors
Track trends, competitor activities, and new platform features
Prepare performance reports and suggest improvements

Qualifications

Any Bachelor’s degree
Certification in Digital Marketing is mandatory (Google, Meta, HubSpot, or any recognized institute)
0–2 years of experience in Social Media Marketing (Freshers with certification and strong practical knowledge can apply)
Strong understanding of Instagram, Facebook, LinkedIn, and YouTube algorithms
Experience in running Meta Ads / Google Ads is an added advantage
Knowledge of content strategy, audience targeting, and lead generation
Basic knowledge of Canva or other creative tools is a plus
Ability to analyze campaign performance using insights and analytics tools
Good communication and copywriting skills

Contacts

support@viviinnovatives.com

Hiring organization

ViVi Innnovatives

Employment Type

Full-time

Duration of employment

2 years

Job Location

Coimbatore

Remote work from: Tamilnadu

Valid through

November 25, 2026

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Job Responsibilities

The Social Media Marketing Specialist will play a crucial role in enhancing the agency's online presence by creating engaging content and managing social media campaigns. This includes designing eye-catching posts and videos, running paid advertising campaigns, and actively monitoring audience engagement across various platforms.

Key responsibilities also involve collaborating with graphic designers and video editors to produce high-quality content, tracking performance metrics, and preparing reports to analyze campaign effectiveness. Staying updated on industry trends and competitor activities will be essential to ensure the agency remains competitive in the digital marketing landscape.

Qualifications and Skills

To be considered for the Social Media Marketing Specialist position, candidates must possess a Bachelor's degree and a certification in Digital Marketing from a recognized institution. A foundational understanding of social media algorithms, particularly on platforms like Instagram, Facebook, LinkedIn, and YouTube, is essential for success in this role.

Additionally, candidates should have 0-2 years of experience in social media marketing, with freshers encouraged to apply if they have relevant certifications and practical knowledge. Skills in content strategy, audience targeting, and lead generation, along with good communication and copywriting abilities, will be highly valued.

Work Environment

ViVi Innovatives offers a dynamic and collaborative work environment that fosters creativity and professional growth. Team members are encouraged to share ideas and work together to develop innovative marketing strategies that resonate with audiences.

The agency promotes a culture of continuous learning and adaptation, ensuring that employees stay ahead of industry trends and best practices. With a focus on work-life balance, the agency provides flexible working hours and opportunities for remote work, supporting employees in achieving their personal and professional goals.

Application Process

Interested candidates can apply for the Social Media Marketing Specialist position by submitting their resume and cover letter to the provided email address. The application process is designed to be straightforward, allowing candidates to showcase their skills and experience effectively.

Once applications are received, the hiring team will review submissions and reach out to shortlisted candidates for interviews. The agency values diversity and encourages individuals from all backgrounds to apply, ensuring a rich and inclusive workplace.

Let’s work together

Job Responsibilities

Qualifications and Skills

Work Environment

Application Process