Google Ads just announced powerful new AI features at DMEXCO 2025—including Gemini-powered Search campaigns, smarter Performance Max insights, and AI-driven creative tools. These updates are designed to help businesses of all sizes drive higher ROI, more conversions, and stronger brand consistency. Here’s everything you need to know—and how ViVi Innovatives can use these AI tools to grow your business.
AI is rewriting the rules of digital advertising—and Google Ads is leading the charge. From reaching customers in their exact moments of intent to sparking discovery through immersive visuals, AI is no longer just an add-on. It’s now the engine behind smarter targeting, sharper creative, and stronger ROI.
At DMEXCO, Europe’s premier digital marketing event, Google unveiled five major AI-powered upgrades that give advertisers more control, better insights, and a creative edge. These updates come at a critical time:
- 63% of small business advertisers using Google’s AI-powered conversational campaign builder publish Search campaigns rated Good or Excellent.
- In 2023, Performance Max campaigns drove 19% higher ROAS compared to AI-driven campaigns on the largest social platform.
- Adding Demand Gen campaigns to Search or Performance Max results in an average 14% lift in conversions.
With AI search interest itself exploding—global searches for “AI tools for marketing” have grown 5x in the last year—the timing couldn’t be better.
Here’s what’s new and how it transforms your campaigns:
1. Gemini AI Powers Search Campaigns in More Languages
Search is where intent meets opportunity. With Gemini models now integrated into Google Ads, the conversational experience that’s helped hundreds of thousands of businesses build high-performing campaigns is expanding to German, French, and Spanish.
Example: Vacation rental marketplace HomeToGo is already generating optimized headlines and descriptions at scale using this tool.
2. Generative AI Unlocks Creative Freedom
Consumer journeys aren’t linear, and neither should your ad strategy be.
- Performance Max campaigns dynamically optimize budgets across Google’s full ecosystem, delivering measurable ROAS gains.
- Demand Gen campaigns leverage YouTube and non-search inventory to spark discovery through visual-first storytelling.
Now, advertisers get even more creative firepower:
- AI-powered image editing expands to Search, Demand Gen, App, and Display campaigns.
- Asset generation is available in six new languages (German, French, Spanish, Portuguese, Dutch, Italian).
- Direct integration with Google Merchant Center makes product-driven creatives faster to produce.
3. Scale Assets Without Losing Brand Control
AI isn’t replacing human creativity—it’s enhancing it.
- Upload up to five reference images + a prompt to generate brand-aligned visuals.
- Brand guidelines in Performance Max (fonts, colors, logos) ensure visual consistency across formats.
- Creative preferences in Demand Gen let you pin video assets to specific placements for maximum impact.
4. Deeper Insights, Smarter Optimization
Google is tightening the feedback loop between assets and results:
- Creative reporting upgrades:Conversion metrics are now available per asset.
- New asset coverage reporting highlights missing formats (e.g., “add 2 long headlines”).
- Performance insights overhaul: One unified view combining insights, explanations, and recommendations.
- Target pacing insights: Track progress toward CPA/ROAS goals and diagnose shifts.
- Impression share reporting in Performance Max: Understand where you rank against competitors in Search.
5. Media Management, Your Way
Advertisers asked for more control—Google delivered:
- Campaign-level negative keywords in Performance Max (beta this year).
- Omnichannel bidding in Demand Gen (beta soon) to drive both online and in-store conversions.
- Demand Gen campaigns in Display & Video 360 (October rollout).
- Confidential matching (recently launched): Secure data processing built with confidential computing.
How ViVi Innovatives Uses These AI Features to Grow Your Business 🚀
At ViVi Innovatives, we specialize in harnessing Google’s latest AI tools to deliver measurable growth for your brand. Here’s how we apply these innovations for our clients:
- Smarter Search Campaigns: Using Google’s conversational AI in multiple languages, we help businesses craft compelling ad copy that resonates with local and global audiences—increasing relevance and CTR.
- AI-Enhanced Creativity: By leveraging Performance Max and Demand Gen, we ensure your products don’t just get seen — they get discovered. With AI-powered image editing and auto-generated creatives, we scale campaigns faster without losing your unique brand identity.
- Brand-First Approach: Our team establishes brand guidelines within campaigns, ensuring every ad aligns perfectly with your fonts, logos, and colors—thereby maintaining consistent storytelling across all channels.
- Insight-Driven Optimization: We utilize Google’s enhanced reporting to identify underperforming assets and instantly optimize them, resulting in more conversions at lower costs.
- Full-Funnel Media Strategy: From campaign-level negative keywords to omnichannel bidding, ViVi Innovatives makes sure your ad spend is working as efficiently as possible—whether you’re driving eCommerce sales or in-store visits.
By combining our expertise in digital growth strategies with Google’s most advanced AI-powered advertising tools, ViVi Innovatives helps businesses maximize ROI, cut wasted spending, and unlock new revenue streams.
Google Ads is evolving into a full AI-powered ecosystem — from campaign setup to creative, insights, and optimization. Whether you’re a small business looking to publish your first campaign or a global brand optimizing omnichannel ROAS, these updates ensure AI works with your goals, not against them.
And with ViVi Innovatives as your partner, you’ll not only keep pace with these innovations—you’ll use them to outperform your competition and scale your business.