Get Ahead of the Competition with 30+ New Ecwid Tools

  • Post author:
  • Post published:May 17, 2024
  • Post category:E-Commerce

In the dynamic universe of ecommerce, staying ahead is not just an advantage; it’s a necessity. The difference between simply surviving and truly thriving in ecommerce is often the use of cutting-edge tools and strategies.

Fortunately for Ecwid sellers, an exciting development is on the horizon that promises to tip the scales in your favor.

Introducing the new edition of Ecwid Igniter: over 30 tools specifically designed to give you an edge in the fiercely competitive ecommerce landscape.

Explore Ecwid Igniter

From streamlining your operations to enriching the customer experience, these tools are poised to be the game-changer you’ve been waiting for. Here’s a sneak peek at how Ecwid Igniter empowers you to lead the pack.

Get Ahead in Your Industry

The world of ecommerce is constantly changing, and to keep up, you need tools that offer agility. Ecwid’s new features are tailored to keep you at the forefront of the sales game.

Understand Conversion Trends

Understanding what’s working and not is critical to scaling your business. With insights into the store visitors’ behavior, new built-in Conversions and Sales reports allow you to pinpoint areas for improvement and make strategic decisions that will drive your sales.

Pro tip: Find out all about tracking your store performance in this article:

Automate Sales with Advanced Discounts

Strategic discounting can often be the tipping point between securing a sale and missing out on an opportunity. By leveraging advanced discounts, you can pre-schedule sales, saving time and effort.

Pro tip: Learn how to offer discounts without hurting your bottom line:

Enhance Credibility with a Customer Reviews Section

Build trust with prospective buyers by showcasing your happy customers. The new customer reviews section lets you highlight the glow of positive feedback right on your storefront.

Save Time with AI Efficiency

The new AI-driven domain generator and product photo enhancer are more than just novelty additions; they are productivity powerhouses that significantly reduce the time it takes to get your store up to professional standards.

Make Payments Easy Both for You and Your Customers

Who wouldn’t love the convenience of speedy payouts? Discover Lightspeed Payments, where your payouts arrive in just one business day!

As for your customers, localized payment methods are integral in providing a hassle-free shopping experience. With integrations like Venmo in the US and Klarna Pay Later in France, you can easily cater to your customer’s preferences.

Get Ahead of the Customer Experience

In the race to capture and keep the consumer’s attention, innovation in the customer experience is paramount. Ecwid’s features in this domain are focused on engagement and discoverability.

Discover What Drives Your Customers’ Purchasing Decisions

To stay ahead of the game, you need to dive deep into analytics to tailor your approach and create more compelling campaigns.

The Visitors and Marketing reports unlock insights into both new and returning customers, revealing how they interact with your store and respond to your marketing efforts.

Build Relationships with Your Customers with the New Customer Section

Loyalty is built on relationships. With the new customer section, you can now keep track of all customer interactions, purchases, and preferences, fostering a personalized touch that resonates with your audience.

Pro tip: Discover how exactly to use customer data to offer personalized experiences:

Provide Seamless Post-Purchase Experience

The post-purchase experience is critical for customer satisfaction. With Apple Wallet Order Tracking, you can now provide a modern and seamless order-tracking experience that enhances customer delight.

Pro tip: Explore how to use Apple Wallet order tracking to delight your customers and streamline your process:

Draw Attention with a New Video Section on Instant Site

Video content is the present and future of online engagement. With the new video section, you can create a visually rich and engaging storefront that sets you apart from the competition.

Multiply Your Store’s Online Presence with Multiple Pages

A solid online presence is pivotal in attracting and retaining customers. The ability to create multiple pages within your store ensures that you have a comprehensive and versatile platform to showcase your products and services.

Boost Your Store Discoverability with Improved SEO

SEO is an invaluable tool for visibility in the crowded online space. You can maximize your reach globally with custom slugs for products and storefronts and expanded multilingual store functionality.

Get Ahead of Productivity

Efficiency is the watchword in operations, and Ecwid’s tools are tuned to enhance your online store’s productivity and smooth functioning.

Keep Track of Your Finances

Making informed financial decisions is a must for growing your business. The new Accounting and Orders reports present a crystal-clear view of your business finances, empowering you to plan strategically and streamline your operations.

Simplify Tax Management

Tax compliance can be a labyrinthine task for businesses. Ecwid’s simplified tax management system is a welcome breath of fresh air, alleviating the complexity and ensuring compliance without the headache.

Enhance Teamwork with Streamlined Staff Permissions

Efficient collaboration is at the core of any successful enterprise. The new streamlined staff permissions make teamwork more transparent and the delegation of tasks more structured.

Pro tip: Check out more tips for improving teamwork with custom staff permissions:

Offer Greater Flexibility in Pricing

Dynamic pricing strategies are a powerful tool in your revenue arsenal. The ability to edit discounts on orders gives you the agility to react swiftly and retain customers with a better offer.

Get Ahead From Anywhere

The ubiquitous nature of mobile devices means that the ability to manage your store effectively on the go is a priority. Ecwid has revamped its mobile app with features that put control right in the palm of your hand.

Manage Orders with Improved Mobile Order Management

Managing your orders on the fly is now a breeze with the mobile app’s enhanced functionality, allowing you to stay on top of customer demands wherever you are.

Turn Your Products into 3D Models for an Unparalleled Shopping Experience

The novelty of 3D can be a showstopper for your customers. With the ability to turn your products into 3D models, you can offer an innovative and immersive shopping experience.

Pro tip: Learn how to make the best 3D models of products:

Explore and Leverage Ecwid Igniter

The newest iteration of Ecwid Igniter is a testament to Ecwid’s commitment to empowering small business owners in the digital marketplace. The suite of tools offered in this update is not just an enhancement; it’s a declaration that any business can dominate its space with the right resources.

Ready to lead the charge? Visit the Ecwid Igniter to get a closer look at the new tools and take your business to the next level. The above tools represent only a fraction of what’s in store for you.

And don’t forget to keep an eye out for the "coming soon" features that will ensure you remain at the cutting edge of ecommerce!

The future of your business starts today, and it begins with Ecwid.

Explore Ecwid Igniter

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How to Sell Online: The Ultimate Guide for Business Owners

  • Post author:
  • Post published:May 17, 2024
  • Post category:E-Commerce

In an era dominated by digital connections and online influencing, the art of selling has transitioned to the online realm. According to Statista, global ecommerce sales are projected to surpass 8.1 trillion by 2026!

It’s only natural that both aspiring and experienced business owners are looking to start selling online. The digital landscape is brimming with opportunities, yet it comes with its fair share of hurdles.

Global ecommerce retail sales are expected to reach $6.3 trillion in 2026

Creating a successful online presence and selling online involves a combination of user-friendly interfaces, compelling content, a strong website, an understanding of social media, and a commitment to remaining consistent and ahead of the competition.

In this detailed guide, we’ll delve into how to sell online, uncovering the tactics that distinguish prosperous businesses. From optimizing websites to engaging customers, we’ll provide the necessary tools to excel in the fast-paced and ever-changing digital market.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
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Why You Need an Optimized Website to Sell Online

First things first: to sell online, you need an ecommerce website.

Your website is the first interaction many customers have with your brand. A website optimized for ecommerce creates a positive first impression, reflecting professionalism and trustworthiness.

A well-designed ecommerce website offers an intuitive user experience, making it easy for customers to navigate, find products, and complete transactions.

Also, implementing search engine optimization strategies enhances your website’s visibility on search engines, increasing the likelihood of attracting new potential customers and helping you sell online.

Can You Sell Online without a Website?

If you’re wondering how to sell online, you might be considering different options.

There are ways to sell online without a website, such as through social media platforms like Facebook and Instagram or online marketplaces like Amazon and Etsy. However, having your own ecommerce website gives you more control over your brand, customer data, and sales process.

A dedicated ecommerce website allows you to create a unique brand identity, customize the user experience, and fully control the customer journey. Plus, you retain full profit margins without paying fees to marketplaces, and your brand’s discovery isn’t solely dependent on social media platforms.

An example of an ecommerce website

Trust is another factor to consider when figuring out how to sell online. According to the SurveyMonkey survey, 26% of American consumers have no trust "at all" for a brand without a website.

In an era where online shopping is second nature, consumers expect a brand to have a website. It allows them to delve deeper into the business’s offerings and better understand its products or services. Without a website, your brand may appear less legitimate and trustworthy to potential customers.

However, when choosing how to sell online, it’s not about choosing between selling exclusively on your website or solely through social media/marketplaces. Today’s consumers expect you to be omnipresent — that’s precisely why embracing multichannel selling isn’t just advisable; it’s essential.

That’s why launching a website and being active on social media platforms for discovery are stellar strategies. And when you’re all set, venturing into marketplaces could significantly boost your sales.

But first, you need a website.

How to Sell Online: Ecommerce Website Must-Haves

Now that you understand the importance of having a website to sell online let’s dive into the steps you’ll need to take to set it up.

Merely having a website won’t cut it. What you truly need is a website that’s finely tuned for online selling — transforming visits into sales effortlessly.

Here’s how to ensure your website is optimized for online selling:

Opt for User-Friendly Interfaces

When figuring out how to sell online, keep your customers’ shopping experience at the forefront of your mind.

An optimized website is user-friendly, making it easy for customers to navigate, find products, and complete transactions. Implement intuitive navigation menus, clear calls-to-action, and a streamlined checkout process to minimize friction for users. The easiest way to do that is to use an ecommerce platform.

An example of a website set up with an ecommerce platform

Ecommerce platforms offer pre-made templates and user-friendly interfaces, making setting up and managing your website easier. Moreover, they’re expertly crafted to streamline the shopping process, enabling customers to find the needed products and securely proceed to checkout.

Choosing the right ecommerce platform is especially important when you start selling online, as it can determine the success or failure of your online venture. You want your platform to grow with your business and provide you with the necessary tools to optimize your website for conversions.

Use pre-designed templates for a quick site setup

For a cost-effective and robust option, consider Ecwid by Lightspeed. It’s a breeze to get your ecommerce site up and running, and you don’t need to know a thing about coding or design. Plus, it’s packed with cool pre-designed templates perfect for different niches, making the whole setup process a piece of cake.

Add High-Quality Images, Videos and Descriptions

Your website’s content should be strategically crafted to engage customers, highlight key features of your products or services, and ultimately lead to conversions.

Visual content is crucial for capturing the attention of online shoppers, so showcase your products with high-quality images and videos. In fact, product videos can increase conversions by up to 85%!

Showcasing a product video within the product gallery

If you sell online with Ecwid, you can add a video to product pages and any other website page. Find out how to increase conversions with product videos.

Moreover, don’t underestimate the power of copy. Clearly communicate features, benefits, and unique selling points through detailed and persuasive product descriptions.

Provide Online Support and FAQs

When shopping online, consumers may have questions or concerns that require immediate assistance. So, you might be wondering how to sell online when you can’t assist them directly.

Provide online support options, such as live chat or chatbots, to help customers in real time. This will alleviate customers’ doubts and increase their trust in your brand.

Consumers seek autonomy in resolving their issues (Source: Deloitte’s Customer Service Excellence Report)

To reduce the need for customers to contact support, include a comprehensive FAQ section that addresses common queries and concerns. For example, if you offer international shipping, include information about fees, delivery times, and customs procedures.

FAQ sections help streamline the shopping experience for customers and reduce any potential roadblocks to making a purchase.

In Ecwid, you can add live chats, chatbots, and FAQ sections using apps from the Ecwid App Market.

Ensure Safe Checkout Processes

According to the Baymard Institute, some of the biggest reasons customers abandon their online shopping carts are concerns about the store’s security and inconvenient checkout.

Make sure your checkout process is safe and reliable to instill confidence in your customers and ensure secure transactions.

Here’s how to ensure a secure and straightforward checkout process:

Implement secure payment gateways Offer multiple payment options, such as paying with a card, mobile wallet, Buy Now Pay Later, and more Clearly communicate the security measures in place Minimize the checkout steps to reduce abandoned carts and improve the shopping experience.

Ecwid sellers don’t have to worry about their checkouts. Apart from providing bank-level security and dozens of integrated popular payment methods (including Buy Now and Pay Later), Ecwid also offers a seamless one-page checkout with the option to customize checkout fields.

Ecwid stores provide smooth checkout experience

Pay Attention to Search Engine Optimization

Having a website doesn’t automatically guarantee traffic and sales. You need to optimize your site for search engines to drive consumers to your site.

SEO, or search engine optimization, is the practice of optimizing your website to rank higher on search engine results pages.

By implementing SEO best practices, you can increase your website’s visibility and attract more potential customers. These practices include:

optimizing product pages and meta descriptions with relevant keywords connecting a custom domain name to your site ensuring an SSL certificate is enabled adding alt tags to product images, etc.

Ecwid takes care of some SEO tasks automatically to make SEO easier for online sellers. However, you can also improve SEO for your Ecwid store yourself to further enhance your website’s search ranking.

Opt for Responsive Design

More and more consumers are using their smartphones and tablets to shop online, so it’s important that your website is responsive and looks great on any screen size.

An online store should be easy to navigate on mobile devices

With Ecwid, you don’t need to worry about creating separate websites for mobile and desktop users. All Ecwid websites are optimized for mobile, and your website functions seamlessly across smartphones, tablets, and desktops.

Perform Regular Updates and Maintenance

To keep your website running smoothly and avoid any technical issues, it’s important to perform regular updates. With Ecwid, all updates are done automatically, so you don’t have to worry about manually updating your ecommerce website.

Site maintenance includes checking for broken links or images and keeping up with the latest security measures. Regular maintenance prevents technical issues and provides a seamless user experience.

Now that your ecommerce website is up and running, it’s time to start promoting it and driving traffic to increase sales.

How to Sell Online by Driving Visitors to Your Site

Mastering the art of selling online requires a strategic approach. You don’t just list your products and wait for sales to come. You must actively promote your website and engage with potential customers to drive traffic and increase conversions.

Let’s take a look at the best ways to sell online.

Understand Your Audience

Understanding your target audience and their behavior is vital to creating a successful online selling strategy. Knowing your potential customers’ preferences and shopping habits will help you tailor your marketing efforts and product offerings.

To identify your target audience, ask yourself these questions:

Who is most likely to be interested in my products? What demographics do they belong to (age, gender, income level, etc.)? Where do they spend their time online (social media platforms, blogs, etc.)? What are their pain points, and what needs are my products addressing?

This will help you develop detailed profiles of your ideal customers. Based on your target audience’s characteristics and behaviors, you can create targeted marketing campaigns and product offerings that resonate with them.

Using analytics tools helps gather data on your website visitors, such as their demographics, location, browsing behavior, and purchase history. Ecwid sellers can easily do that using built-in reports.

Use Ecwid’s reports to understand shoppers’ behavior better

Build an Email List and Get the Most Out of Email Marketing

When figuring out how to sell online, business owners often overlook one great tool — email.

Email marketing is cost-effective compared to other marketing channels and allows you to reach large audiences. That’s why building an email list should be part of your online selling strategy.

To build your email list, offer incentives such as discounts or exclusive content to encourage visitors to sign up for your newsletter. Communicate consistently with your subscribers through informative and engaging newsletters promoting new products and special offers.

Segmenting your email lists allows you to send targeted and relevant content to specific groups of subscribers based on their preferences, behavior, and demographics.

If you sell online with Ecwid, you can send automated emails targeted at specific customer groups and personalized newsletters using integrations with email platforms like Mailchimp, Omnisend, and more.

An example of an automated email you can send to bring back inactive customers to your Ecwid store

Engage in Personalized Marketing

With personalized marketing, you can tailor your products and marketing strategies to specific customers’ needs and interests, enhancing their overall customer satisfaction and increasing your chances of making a sale.

Some ways you can personalize your marketing include:

Offering personalized product recommendations based on previous purchases or browsing history Sending customized emails with product suggestions and discounts for abandoned carts Creating targeted ads for different customer segments based on their interests and behaviors.

Personalization shows customers that you understand their needs and are offering solutions specifically tailored to them. This can help build strong customer relationships and increase their loyalty to your brand.

If you’re not sure how to sell online by implementing personalization, Ecwid has you covered. The Customers dashboard makes it easy to segment your customers for targeted marketing. It allows you to filter customers by location, customer group, purchase history, and more.

Filtering customers who made three and more purchases

Leverage Social Media

Almost every business owner’s first move when deciding how to sell online is to use social media. There’s definitely a good reason for that! Social media platforms can be powerful tools for showcasing your products and brand to a wider audience and driving sales in an interactive way.

There are two ways to drive traffic to your website using social media: organic and paid. Organic means using social media for free, such as posting content on your business page, sharing updates relevant to your products and niche, and engaging with followers.

Actively participating in social media discussions related to your industry is another way of organic promotion.

Paid methods include advertising on social media platforms like Facebook, Instagram, or TikTok to reach a targeted audience.

You can also use social media data to understand your customers’ content interests, what posts generate the most comments or shares, and what type of content leads to sales or website visits.

Drive Traffic with Paid Advertising

In addition to organic social media advertising, you can use other paid ads, such as Google Ads, to drive traffic and increase sales.

With Google Ads, you can target keywords related to your products, niche, and specific locations.

Ads on social media like Instagram, Facebook, or TikTok can be highly effective in reaching potential customers who may not have heard of your brand before. These platforms also offer advanced targeting options to reach specific demographics and interests.

Paid ads usually come with analytics to track your ad’s performance and optimize future campaigns for better results.

If you’re wondering how to sell online by advertising your products, Ecwid has tons of options to leverage paid advertising for your online store:

Set up Google ads right in your Ecwid admin or launch them using apps from the Ecwid App Market. Connect your Ecwid store to Facebook, implement the Facebook pixel to optimize your ad campaigns, and monitor the results. Connect your Ecwid store to TikTok for simplified ad setup and have TikTok Pixel installed to help you optimize your ad campaigns. Leverage Pinterest Tag and Snap Pixel to optimize your Pinterest and Snapchat ads.

As you might know, a tag or pixel is a little piece of code that helps you keep an eye on what visitors do in your store after seeing your ads. You get to see which pages they’re checking out, what they’re searching for, how many toss something into their cart, who goes through with a purchase, and more.

This info is super helpful for figuring out your conversion rates and tweaking your ad campaigns to score better results.

Aim for Multi-Channel Selling

When choosing how to sell online, it’s vital to consider shoppers’ behavior — and modern consumers shop literally everywhere.

As mentioned above, multi-channel selling means using multiple channels to sell your products, like social media, marketplaces, and your website.

Multi-channel selling benefits include reaching a broader audience and increasing brand visibility. It also allows customers to purchase from the channel they prefer, making it more convenient for them.

With Ecwid, you can easily integrate your online store with various platforms, from social media platforms to popular and niche marketplaces. Check out the podcast below to learn more about it.

Partner with Influencers

Partnering with influencers can also be a powerful strategy to boost online sales. Influencers often have dedicated and loyal audiences willing to consider any product or service they promote. Their audiences value their opinions, content, and the products they sell or promote.

Always consider partnering with influencers whose values and audience align with your brand. Influencers often have a niche or specific industry focus, making it easier to market your products directly to the right audience.

By partnering with influencers in your industry, you can reach a highly targeted audience that is more likely to purchase your products.

To avoid wasting money when partnering with influencers, check out our podcast on influencer seeding. It’s a practice where brands send free products for influencers to review and promote in exchange for their honest opinion.

Set up a Blog

Starting a blog and regularly publishing high-quality content on it can improve your website’s SEO, leading to higher visibility. A blog can also help you showcase your knowledge and expertise in the industry.

Offering valuable information can position your brand as an authority in the industry, helping you build trust and making you your customer’s first purchase choice. You can also add your blog posts to your newsletter, helping you make the most of both strategies.

Wondering how to sell online using a blog? Add Buy Buttons to your blog posts to let readers purchase your products directly from the blog. With Ecwid, it’s a piece of cake.

Learn more: Buy Button: 7 Ways to Sell Beyond a Storefront

Leverage Customer Reviews

Customer reviews and testimonials carry a lot of weight when it comes to building trust with potential customers.

Encourage satisfied customers to leave reviews or share their experiences on social media or review platforms like TrustPilot, G2, or Google Reviews.

You can also prominently feature these reviews on your website or product pages to highlight past customers’ positive experiences.

Choose from different layouts for your Customer Reviews section

In Ecwid, you can display reviews on your website using customer review blocks with different layouts. You can also collect reviews via automated emails or apps from the Ecwid App Market.

How to Retain Customers When Selling Online

Once you’ve implemented strategies to drive traffic and increase sales, it’s important to focus on retaining those customers for future purchases.

Retaining customers not only leads to more sales but also creates loyal advocates for your brand who will recommend your products to others.

Provide Excellent Customer Service

Excellent customer service can make or break a business, especially when selling online, where customers cannot physically see or touch the products.

Respond promptly and courteously to any inquiries or complaints from customers. As mentioned before, adding a live chat to your website can also greatly improve customer service and satisfaction.

Additionally, consider offering perks like free shipping or discount codes for future purchases to thank loyal customers and keep them coming back.

Offer Loyalty Programs

Loyalty programs are a great way to reward customers for their repeat business. These programs offer incentives like discounts, free products, or exclusive benefits to customers who make frequent purchases.

An example of a points loyalty program

With Ecwid, you can create your loyalty program with the help of apps from our App Market.

Learn more: 10 Effective Loyalty Programs to Drive Repeat Purchases

Use Retargeting Ads

Retargeting ads should be a tool in every business owner’s arsenal, pondering how to sell online.

Retargeting ads are online ads that target customers who have already interacted with your brand, such as visiting your website or adding items to their cart.

By showing site visitors personalized ads, you can remind them of the products they are interested in and encourage them to purchase. This effectively brings back potential customers who may have abandoned their cart or website without purchasing.

In Ecwid, you can easily set up retargeting ads on Facebook and Google.

Offer Deals Based on Purchase History

Another way to retain customers is by offering personalized deals based on their purchase history.

Unsure how to sell online by leveraging customers’ purchase history? Here’s an example: if a customer has purchased a specific brand of coffee from your store, you can offer them a discount on that same brand or similar products in the future.

Offer discounts or promotions on products similar to ones customers have previously purchased, and you can increase the likelihood of repeat purchases and strengthen customer loyalty.

When someone buys something from your Ecwid store, Ecwid instantly sets up a personalized customer account for them. Later, you can sort these accounts into different groups and target them based on their purchase history.

Filtering customers who bought a specific product and are subscribed to marketing emails

Retain with Subscriptions

If you sell products that customers need to purchase regularly, offering a subscription service can be a great way to retain them. With a subscription service, customers can sign up for automatic deliveries of their favorite products, making it convenient and hassle-free for them to continue purchasing from your store.

An example of a "Subscribe & Save" promotion from the McNabb Microfarm store

If you’re wondering how to sell online with recurring payments, in Ecwid, you can easily set up subscriptions, as well as offer the "Subscribe and Save" model, which incentivizes customers to subscribe by providing them a discount on their purchases.

Be Strategic About Giving Discounts

Business owners often wonder how to sell online when sales are slow. It might be tempting to offer discounts frequently to boost sales, but this can actually do more harm than good for your business. Always be strategic about when and how you offer discounts.

For example, offering a special discount or promotion during holidays or significant events can grab the attention of potential customers. You can also use discounts to reward loyal customers or incentivize them to refer their friends and family to your store.

Another strategy is to run flash sales, which are limited-time discounts that create a sense of urgency and encourage customers to purchase immediately.

Remember, discounts should be used to boost sales in the short term, but not at the cost of devaluing your products or hurting your profit margins. Use them sparingly and strategically for maximum impact.

To Sum Up: Find Your Best Way to Sell Online

As we conclude this exploration of how to sell online, it’s evident that success in the digital marketplace requires a multifaceted approach. Your virtual storefront, represented by an optimized website, is the gateway to your brand’s world.

From there, the quality of your products and customer service become key to converting visitors into loyal customers. But to truly flourish online, it’s important to continually refine your strategies and adapt to the ever-changing landscape of ecommerce.

By implementing the online selling strategies listed in this article, your brand can not only thrive but also leave an indelible mark on the digital canvas, making a lasting impression in the hearts and minds of online shoppers worldwide.

If you’re looking to start selling online and need some ideas, here are some previous posts featuring popular and potential product ideas:

Crafting Success: High-Demand Artisan Products to Sell Online Top 11 Profitable Services You Can Sell Online New Product Ideas to Sell Online: Current Trends & How to Identify Them Inexpensive Beginner-Friendly Ideas to Sell Online

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